Getting started
This guide walks through everything that makes a generation succeed — from the photo you upload to the story you brief.
Skim the topics on the right, or read top to bottom. It takes about five minutes.
Product photos that work
Start from a clean, well-lit shot of your product. The clearer the source, the more faithful the result.
Photos to avoid
These make it hard to isolate your product and usually lead to weaker results.
Topics we don't cover
To keep results safe and brand-friendly, a few categories are out of scope.
- Regulated goods aimed at the wrong audience
- Medical or health claims
- Real public figures and look-alikes
- Anything hateful, explicit, or unsafe
Limits & constraints
A few practical boundaries to plan around as you generate.
- Short-form clips, optimized for ads
- A handful of scenes per video
- 720p and 1080p output tiers
- One product per generation
Writing a great story prompt
The story prompt steers the narrative. Be concrete about the feeling, the moment, and the payoff.
- Lead with the single idea you want to land
- Describe the mood, not just the facts
- Name the setting and the moment
- Keep it short — one strong beat beats five weak ones